Ballard Designs is an omnichannel retail company that designs and sells globally sourced home furnishings with a European influence. Its parent company is Cornerstone Brands and it is a subsidiary of HSN Inc. (NASDAQ: HSNI). There are currently six retail stores: Two in Florida (Tampa and Fort Lauderdale), King of Prussia, Pennsylvania, Natick, Massachusetts, Atlanta, Georgia and Tysons Corner, Virginia. There are also three outlet stores: one near its corporate headquarters in Atlanta, Georgia, one near its distribution center in West Chester, Ohio, and a third in Margate, Florida. The company also operates a design blog as a resource for ideas and expert advice on interior design and entertaining. Customers are able to shop in-store, online or through a catalog.
Video Ballard Designs
History
Ballard Designs was founded in 1983 by Helen Ballard. Ballard got her start in the retail industry after winning Metropolitan Home magazine's home decorating contest. When the photos of her Ansley Park condo were published, more than 500 readers contacted the magazine asking where they could buy Ballard's furniture and accessories, especially a dolphin-based table. A year later, Ballard quit her job, sold her home and started Ballard Designs. The first catalog was a two-page black-and-white brochure featuring a replica of the dolphin-based table from her home. It became Ballard Designs' first big seller.
In 1996 Ballard Designs merged with Cornerstone Brands, publisher of several home and apparel catalogs, including Frontgate, Garnet Hill and Smith+Noble. Cornerstone Brands was acquired by IAC/InterActive Corp in 2005 and later became a subsidiary of HSN, Inc. In 2007, Ballard Designs opened its first retail store in Tampa and expanded less than a year later to Jacksonville.
Ballard continued to serve as Chief Executive Officer of Ballard Designs until she retired in 2002. She also served as a member of the Board of Directors of Cornerstone Brands.
In 2010, the company partnered with award-winning designer, Suzanne Kasler, to create its first-ever designer collection.In December 2012, Ballard Designs launched the Ballard+ app, an augmented reality shopping application developed by Marxent Labs which allows consumers to interact with the Ballard Designs catalog using their iOS device. Two years later, celebrated interior designer and entertaining expert, Bunny Williams, became the second major designer to offer a signature collection under the Ballard Designs brand.
Today, Ballard Designs circulates more than 65 million catalogs annually.The company's retail expansion continues with new locations opening in Garden City, New York and Charlotte, North Carolina in 2017.
Maps Ballard Designs
References
External links
- Official website
Source of the article : Wikipedia
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